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Site Architecture: Creating a logical and organized structure for the website, including proper internal linking and XML sitemaps. URL Canonicalization: Setting up canonical tags to avoid duplicate content issues and consolidate ranking signals. SSL/HTTPS: Implementing secure connections to protect user data and improve website credibility. Off-Page Optimization: Off-page optimization involves activities that are conducted outside the website to improve its visibility and authority. The main focus of off-page optimization is building high-quality backlinks from reputable websites. This can be achieved through techniques such as: Link Building: Acquiring relevant and authoritative backlinks from other websites through outreach, content promotion, and guest blogging. Social Signals: Generating social media shares, likes, and comments to indicate the popularity and credibility of the website.

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